A historic school. A story worth saving.
Second Ward Alumni Association · Capital Campaign
THE SITUATION
Second Ward High School had a story that most Charlotte residents had never heard. Decades of history, a generation of graduates, and a capital campaign to restore the alumni house. But no content that could carry the weight of what this place meant. Donor conversations were happening without anything to show. The story was being told in words when it needed to be seen.
WHAT WE DELIVERED
- ✓Long-form Brand Story Film
- ✓Short-form Film built for donor conversations
- ✓Full scripting and strategy
- ✓Shot list and production management
HOW WE HELPED
We approached this as historians first, filmmakers second. The long-form piece tells the full story. The school, the legacy, the campaign. The short-form version was built for face-to-face moments. Something a board member could pull up on a phone and let speak for itself. Both films gave the Association something they could walk into any room with and immediately move people.